10 years for Eve’s Revolution

       Eve Carlson liked being a public school teacher. But after seven years (including her last six in Manitou Springs), she knew it just wasn't her dream.

Eve and Rod Carlson stand outside the shop at 1312 W. Colorado Ave.
Westside Pioneer photo

       In an interview this week, she credited a question from her husband Rod that led to her starting the Eve's Revolution shop 10 years ago in a converted century-old house at 1312 W. Colorado Ave. His question was: “If you could do anything in the world, what would it be?”
       What came to her mind was the memory of shopping at thrift stores, going back to age 12 - “before it was the trendy thing to do” - along with ideas she'd nurtured about how she'd make a store like that more fun if she ever had the chance. “I kind of had a vision,” Eve said. “I wanted a boutique feel, with amazing customer service yet an affordable price point.”
       Eve's Revolution, which specializes in clothing, shoes, handbags and accessories, will have a party to celebrate its 10th anniversary Saturday, Sept. 18 from 10 a.m. to 6 p.m. “Thank you,” states a flyer for the event, “for 10 beautiful years!”
       Lasting a decade didn't happen by itself. After Rod, a school shop teacher (now retired) agreed to support Eve's business idea, they decided to buy an older house on the Westside for the purpose. It seemed like a fun way to run a business and, from a functional standpoint, “we wanted something we could sell if it didn't work out,” Eve said.
       She recalled finding 1312 after a period of driving up and down the avenue, looking for the ideal locale. She liked the way the house was laid out and that it had been well taken care of by its previous residents. It required only minor renovations to become a retail store, and Rod took the lead on that.
       The house proved so functional that for the first year and a half it served not only as a shop but as the Carlsons' residence. “It was an old-fashioned way to start a business,” Eve said.
       She expanded the shop's offerings six years ago. Originally it had been purely a consignment shop for second-hand items; then “slowly but surely” Eve started working in new retail items. The change was successful. “It brought in a whole new demographic,” she said. Nowadays, on average, about 60 percent of what she carries is retail and 40 percent consignment.
       She feels she's meeting her goal of creating a pleasant shopping atmosphere. “People come here and tell me, 'I've had a stressful day, I want to come to Eve's,” she said.
       She likes coming up with new ways to enhance the store, such as a dressing room Rod built recently with a wall that's made of ornate picture frames. Rod chuckled about how such projects develop. “Eve thinks of something. I say why it can't be done, and then I start figuring out how to do it.”
       The business is open daily except Saturday. The phone is 633-1357, and the website address is evesrevolution.com.

Westside Pioneer article